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Case Study
Variable Data Reunion Mailer
Bowdoin College has a wealth of information for the class of 1986, including freshman facebook pictures. MPX managed a project to mail a personalized postcard to each individual from the class of 1986 requesting attendance at the 20th reunion. The postcard front consisted of facebook photos of the individual recipient and 9 of their classmates. The back of the postcard consisted of a photo of the dorm the student lived in their freshman year and personalized copy based on giving history.
Central Maine Community College
Interactive Solution to Boost Admissions
MPX developed an interactive marketing solution for Central Maine Community College that addressed the need to collect information about prospective students’ interests. This tool began as a simple webform to collect the information from the prospective student and evolved into a complete multi-touch marketing communications campaign. Since the start of this program, CMCC has seen an increase in new student applications of 30%.
