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Case Study
Variable Data Reunion Mailer
Bowdoin College has a wealth of information for the class of 1986, including freshman facebook pictures. MPX managed a project to mail a personalized postcard to each individual from the class of 1986 requesting attendance at the 20th reunion. The postcard front consisted of facebook photos of the individual recipient and 9 of their classmates. The back of the postcard consisted of a photo of the dorm the student lived in their freshman year and personalized copy based on giving history.
L.L.Bean
Gift card collateral makes a splash
MPX worked with L.L.Bean on optimizing the construction of new gift card collateral to maximize operational and manufacturing efficiency. Cost effective and environmentally friendly paper stocks were used in this design to align the piece with L.L.Bean’s core values. MPX also managed color quality and all press proofing to ensure a high quality piece is delivered to the customer each and every time an order is fulfilled.
