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Case Study
Variable Data Reunion Mailer
Bowdoin College has a wealth of information for the class of 1986, including freshman facebook pictures. MPX managed a project to mail a personalized postcard to each individual from the class of 1986 requesting attendance at the 20th reunion. The postcard front consisted of facebook photos of the individual recipient and 9 of their classmates. The back of the postcard consisted of a photo of the dorm the student lived in their freshman year and personalized copy based on giving history.

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| Physical Address: | Mailing Address: | |
| 2275 Congress St Portland, ME 04102 |
PO Box 3889 Portland, ME 04102 |
|
800-477-6117 207-774-6116 |
