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    Case Study

    Variable Data Reunion Mailer

    Bowdoin College has a wealth of information for the class of 1986, including freshman facebook pictures.  MPX managed a project to mail a personalized postcard to each individual from the class of 1986 requesting attendance at the 20th reunion.  The postcard front consisted of facebook photos of the individual recipient and 9 of their classmates.  The back of the postcard consisted of a photo of the dorm the student lived in their freshman year and personalized copy based on giving history.